2022 Finnleo Dealer Training Camp

2022 Finnleo Dealer Training Camp featured image

This fall we hosted our largest-yet Finnleo National Dealer Training Camp in Minnesota. The guests included first-time Finnleo dealers from across the United States and Canada and some of our European colleagues from our parent company Sauna360.

The hands-on training started at the Hilton Minneapolis/Bloomington hotel with sessions led by Rob Neal, Finnleo's Corporate Trainer. The group then moved to our Cokato, Minnesota Sauna360 Inc. factory for a tour, meet & greet with the local staff, demonstration stations and more in-depth sauna learning. Guests left the factory seeing the newest-built sauna in North America being shipped out, and then the tour bus brought them down the road to one of the oldest saunas, the Barberg-Selvälä-Salmonson Sauna. This historic Finnish sauna was built in 1868 and is documented as Minnesota's and the nation's, oldest surviving savusauna (smoke sauna).

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We ended the day with the Sauna and Swim event at Camp Chi Ro on Lake Sylvia followed by a catered rib dinner. We arrived to the smell of two Finnleo woodburning saunas awaiting our presence with a local string trio playing around a bonfire for lovely background ambiance. The deep heat of the traditional sauna followed by a plunge into the refreshing lake was rejuvenating! It was the majority of the dealer's first time experiencing a hot sauna followed by a cold plunge. The sauna camaraderie was cheerful and high spirits. Chatter amongst the crowd included: "This is incredible!" "I feel amazing." "This is the real deal!" In summary, everyone left with a newfound respect of why sauna and swim is the ultimate rejuvenating experience. 

We wrapped up our training camp the following day with final sauna training sessions. The two-day training event helped the dealers academically understand the sauna product more in-depth and the sauna & swim event provided them the passion and experience to make sauna a meaningful conversation. 


-Photo & video credits: Graywood Films

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